Comparison

An Exclaimer alternative that does not bill per person

Exclaimer is a mature product and the category leader. Two things send people looking for an alternative: the bill grows every time you hire, and it only reaches Microsoft 365, Google Workspace and Exchange. If either is your problem, read on. If neither is, stay where you are — we will say so below.

Work out your number ↓
Start here

Where does your mail actually live?

This one answer decides whether there is even a comparison to make. Centralised signature management grew up around Exchange and Microsoft 365. If your mail sits on a hosting control panel, most of the category simply cannot reach it.

Your mail platform Badex Signature Exclaimer
Microsoft 365Yes — Graph API syncYes
Google WorkspaceYes — via SMTP relayYes
Exchange on-premisesYes — via SMTP relayYes
cPanel / WHMYes — via SMTP relayNot a supported platform
PleskYes — via SMTP relayNot a supported platform
DirectAdminYes — via SMTP relayNot a supported platform
RoundcubeYes — via SMTP relayNot a supported platform
Any other SMTP serverYes — point your relay at usNot a supported platform

Platform coverage as published by each vendor. Vendors change what they support — check Exclaimer's current platform list before you decide, and check ours in the documentation.

How we reach platforms nobody else does

There is no per-panel plugin to install and nothing clever going on. You set smtp.signature.badex.app as the outgoing relay — something cPanel, Plesk, DirectAdmin, Roundcube and plain Postfix have all been able to do for twenty years — and the signature is injected on the way through, DKIM signed for your own domain. One relay, one setting, every platform. That is the whole trick, and it is why the panel you run does not matter to us.

The money

Put in your own numbers

We are not going to quote someone else's price at you — list prices change and we would get it wrong. Take the per-user figure from your own invoice or quote, type it in, and the arithmetic is yours.

Per-user vendor
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per month
Badex Signature
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—
Difference per year
—
—

Badex figures are our published list prices for the Microsoft 365 plans. The per-user figure is the one you typed — we do not know your vendor's current price, their seat minimum, or your discount. This is arithmetic, not a quote.

Our own numbers

What a flat fee works out to per person

The point of a flat fee is that hiring does not change the invoice. The bigger you get, the less each person costs you.

PlanFlat priceMailboxes includedEffective cost per mailbox
Starter€21 / moup to 25€0.84
Pro€54 / moup to 100€0.54
Business€108 / moup to 500€0.22
EnterpriseCustomUnlimited—

Effective cost shown at the top of each plan's mailbox range. Below the cap it is higher. Full pricing and limits. If your mail is not on Microsoft 365, the SMTP plans start at €7/month.

THE HONEST PART

When Exclaimer is the better choice

  • You are a small team on Microsoft 365 and nothing else. At ten or fifteen mailboxes, a per-user price with a low minimum can genuinely come out cheaper than any flat fee. Run the calculator above; if their number is smaller, theirs is smaller.
  • You need a client-side Outlook add-in. If your people must see and edit the signature inside Outlook as they compose, that is a different architecture from server-side injection. We inject on the way out — the signature is applied reliably, but it is not sitting in the compose window.
  • You need a large vendor on the paperwork. Procurement at a 5,000-person company has requirements a small Belgian vendor will not tick this year. We would rather tell you now.
  • You already have deep integrations built. We do not import their templates or campaign history. You would rebuild your templates in our editor.

We lose some deals on these four points. We would rather lose them in week one than in month three.

Switching

What a move actually involves

1 · TRIAL IN PARALLEL
Run us on one domain for 14 days while your current vendor keeps running everything else. No credit card, nothing to uninstall.
2 · REBUILD TEMPLATES
Honest expectation: you rebuild them in our visual editor. For most companies that is one or two templates and an afternoon.
3 · CUT OVER
Switch the mail flow, confirm DKIM, SPF and DMARC still pass, then cancel the old subscription. Reversible until you cancel.

Test it on one domain

14 days, no credit card, nothing to uninstall. Keep your current vendor running while you check ours.

Start the free trial →